BOOK - "Don't Be Such a Scientist: Talking Substance in an Age of Style"

No one has ever gone the full distance in both academic science and cinema the way that Randy Olson has. After achieving tenure as a marine biologist, he then at age 38 retrained himself as a filmmaker by going the full distance of the U.S.C. Film Production M.F.A. Program. These two sets of career pathways give him a unique perspective on the importance of visual communication, spontaneity and storytelling to the mass communication of science.

Drawing on the two year acting program he endured and all the experience gathered in twenty years of filmmaking, the book presents a model for the effective communication of technical information to broad audiences. Nature called it, "An excellent explanation of why scientists have problems communicating with the public," and Science said, "It ought to be required reading in all graduate science programs."